15 Niches Perfect for Pinterest Marketing
If you’ve ever wondered whether Pinterest could actually work for your business, you’re not alone. A lot of business owners still think Pinterest is just for wedding planning and DIY crafts - but that couldn’t be further from the truth. In fact, 60% of my blog traffic comes from Pinterest, and I’ve seen it work for so many different industries.
But here’s the thing: Pinterest isn’t for everyone. It’s not magic, and it’s not going to work if your audience isn’t even hanging out there. So, how do you know if Pinterest marketing is a smart move for your business? Let’s break it down.
The first question you need to ask is: Is my ideal customer using Pinterest? Because if they are, you should be too.
Pinterest is not like Instagram or TikTok. People don’t scroll mindlessly for entertainment; they’re actively searching for solutions. They want ideas, inspiration, and products and services they can actually use. That’s why certain niches perform insanely well on Pinterest.
So, let’s look at who is on Pinterest and whether it makes sense for you to start pinning.
Pinterest’s Audience: Who’s Actually Using It?
200 million+ active users per month
70% are women
40% of users have a household income over $100K
60% of Pinterest households have kids under 5
50% of new sign-ups are men
If your audience fits into those categories, Pinterest is a goldmine for traffic, leads, and sales. And if you’re thinking, “But I don’t sell to mums or DIY lovers,” don’t stress - there are plenty of industries that thrive on Pinterest.
Let’s get into the 15 niches that are absolutely killing it on Pinterest.
15 Niches That Work Best on Pinterest
If your business falls into one of these categories, Pinterest could be a game-changer for you.
1. Personal Finance & Money Tips
Budgeting, saving, investing, and debt payoff strategies are huge on Pinterest. People are always looking for money tips, and the content in this niche gets a ton of engagement.
2. Home Decor & DIY
Pinterest is basically the go-to search engine for home decor ideas. Whether you’re an interior designer, home organisation expert, or DIY blogger, Pinterest is the place to be.
3. Business & Marketing
Yep, business owners are searching for marketing, social media tips, and passive income ideas on Pinterest. If you teach business strategies, you should be using Pinterest to get more traffic.
4. Fashion & Style
Outfit ideas, capsule wardrobes, and seasonal trends perform ridiculously well. Fashion bloggers, stylists, and online boutiques can all drive major traffic through Pinterest.
5. Beauty & Skincare
From makeup tutorials to skincare routines, beauty content is always trending on Pinterest.
6. Food & Recipes
Recipes are huge on Pinterest. Food bloggers and nutrition coaches, if you’re not on Pinterest, you’re missing out on a lot of traffic.
7. Health & Wellness
People turn to Pinterest for workout routines, mental health tips, and self-care ideas. If you’re in the wellness space, Pinterest should be your best friend.
8. Parenting & Family
From baby sleep tips to kids’ activity ideas, parenting content thrives on Pinterest.
9. Crafts & DIY Projects
If your business has anything to do with handmade products, craft tutorials, or DIY projects, Pinterest is an absolute must.
10. Fitness & Weight Loss
Workout plans, meal prep ideas, and fitness motivation perform really well. Personal trainers, fitness coaches, and health bloggers should be using Pinterest.
11. Weddings & Event Planning
Pinterest is the place where couples go for wedding inspiration. If you’re a wedding planner, photographer, or florist, you need to be here.
12. Photography & Content Creation
Photographers and content creators can use Pinterest to showcase their portfolios, share tips, and attract potential clients.
13. Gardening & Landscaping
People love searching for gardening hacks and backyard makeover ideas. If that’s your thing, start pinning!
14. Travel
Travel guides, packing lists, and destination ideas are some of the most popular searches on Pinterest. Travel bloggers and agents, this is your space.
15. Online Courses & Digital Products
Selling an online course, ebook, or template? Pinterest is an amazing way to get more eyes on your offers, especially if they tie into one of the above niches.
What If Your Niche Isn’t on This List?
If your business doesn’t fit into one of these categories, it doesn’t necessarily mean Pinterest won’t work for you. But here’s what you should do first:
Search for your niche on Pinterest. Are there existing Pins related to your industry? If people are already pinning about your topic, that’s a good sign.
Look at Pinterest Trends. Check if your content aligns with trending searches.
Test it out. The best way to know if Pinterest will work is to actually start pinning and track your results.
And remember, it’s not just about the niche - it’s about the strategy. You need to know how to optimise your Pins, create the right content, and stay consistent to see real results.
Ready to Start Using Pinterest for Your Business?
Pinterest is not just another social media platform—it’s a search engine that can send consistent traffic to your website for free. Unlike Instagram posts that disappear in 24 hours, Pins keep working for you months (even years) after you post them.
If you’re tired of constantly chasing new leads and want a marketing strategy that actually lasts, Pinterest is the way to go.
Want a shortcut? Grab my Pinterest Visibility System and learn the exact steps to turn Pinterest into a traffic and sales machine for your business.
Or, if you want someone to do it all for you, check out my Pinterest management services and let me handle it.
Final Thoughts
If your business fits into any of these 15 Pinterest-friendly niches, you’d be crazy not to start using Pinterest marketing. The traffic is there, the audience is engaged, and the potential for growth is massive.
So, what are you waiting for? Start pinning and watch your business take off!
